Product Leg Growth in SaaS Companies

Yuri: The thing that's tough with B2B organization in today's world is that your customers will compare the experiences they have with you to the experiencesthey have in their B2C life. So I think when you're doing your benchmarking, it's important not just to look at your competition, but what are other product leg growth organizations doing really well? How can you grab some of that stickiness factor that they have and embed that into your product? Jake: It comes down to how do you bring your customer into those pieces where you're thinking, hmm, not really sure how this is going to work for them.