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How To Pick A Pepper

99% Invisible

CHAPTER

Chili Challenges: Tradition Meets Technology

This chapter explores the rich tradition of chili pepper farming in New Mexico, focusing on the pride of local farmers and the obstacles they face in modern agriculture. It illustrates the struggle between preserving family farming practices and adapting to labor shortages and competition from cheaper imports. The narrative also highlights innovative efforts to mechanize harvesting while maintaining the integrity of the crop, revealing the complex relationship between technology and tradition.

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