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The Creative Process with Ev Chapman | Craftsman Creative Workshop Episode 013

Craftsman Creative

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Making Money Online Is Not Trying to Compel People to Make a Decision

If you approach it as, i'm just going to be helpful in a way where i'm going to help people implement things or coach them on things, then you're being helpful. People aren't paying for information any more. You can find information for free on the internet. Marketing is not trying to compel people to make a decision. It's an invitation. And first of all, the invitation needs to be targetedtlike the people who should actually come. If you have all these desperate groups of people show enough think that there's a party to be had, that's goig to turn to a fight instead of a party. So you have to be specific about who you're inviting

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