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How Did You Get the Cost Down So Much?
There was a pressure where the higher you go, the more seasonal you become and the tougher it becomes. So on the cost side, we very quickly partnered up with some previous contacts that we worked with. We had a really great mechanical engineering team and just a very practical mindset. And then there was a fashion which my co-founder and I are the most involved in this like really believed in which was character driven. The argument is that you will never compete with what you can do virtually from a game standpoint but you actually put this into your wheelhouse and put it more towards your advantage because a physical character has a massively higher impact on physically than virtually.