Selling Direct Is the Best Way to Build Your Brand

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Selling direct gives you that ability to connect one on one without an intermediary sort of third party retailer or platform dictating the terms. So hands down 100% selling direct. It doesn't mean you shouldn't go wide and also include your content and other channels. But the best method right now is selling direct.

Matt Briel is the VP of Marketing at Lulu.com. After more than 15 years leading Sales and Marketing teams in the Media & Publishing space, he’s developed a unique passion for helping creators and solopreneurs become more successful by leveraging books as a catalyst for opportunities and sustainable revenue.

Top 3 Value Bombs:

1. Get out there and do it. And if you've been inhibited in the past by fear there are tools out there that can help you do this quickly and easily.

2. One thing that that entrepreneurs and creators these days really need, especially early on, is attention. You have to draw attention to what you're doing, who you are, what your goals are, what your business might be.

3. Most people these days are having the most success connecting with their communities by selling directly and creating those exclusive one-on-one relationships; it just feels more personable and relatable.

Connect with Matt on LinkedIn! - Matt's LinkedIn

Sponsors:

HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

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