The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
The CPG View
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Integrating with Existing Platforms and Evolving Analytics
This chapter explores how Incremental integrates with existing platforms and tools, including built-in integrations to collect retailer and marketing data. It also highlights the platform's ability to work with a brand's ecosystem of partners and discusses the growing importance of retail media.
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