3min chapter

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The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)

The CPG View

CHAPTER

Integrating with Existing Platforms and Evolving Analytics

This chapter explores how Incremental integrates with existing platforms and tools, including built-in integrations to collect retailer and marketing data. It also highlights the platform's ability to work with a brand's ecosystem of partners and discusses the growing importance of retail media.

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