Sales Tactics, Cold Call Objection Handling, and Cold Calling into Active Pipe

FOUR ACTIONABLE TAKEAWAYS

• Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
• Address pain points in other departments to accelerate deals and improve win rates.
• Turn situations into problems by asking questions that highlight known pain points with competitors.
• If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.

PATH TO PRESIDENT’S CLUB

• Account Executive @ Webflow
• Account Executive @ SafeGraph
• Account Executive @ Procore Technologies

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal