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The Role of Bedrock in Generative AI Based Solutions
bedrock is the easiest way for a developer in any company to build generative AI based apps it does not require this developer to understand any nuances of machine learning and they don't even need to deal with any underlying infrastructure. The advantage with this approach is customers get choice they are not just stuck to models kind of from one particular provider so we are opt out by default second is anytime a customer customizes the model essentially what happens is we create a copy of the base model and we create a customized copy for them.