Nudging from Academia to Policy

This chapter explores the journey of a distinguished individual who moved from academia to public service, focusing on the establishment of the nudge unit during Tony Blair's government. It highlights how behavioral insights can enhance governmental strategies for health and environmental issues, emphasizing the importance of evidence-based approaches. Through discussing practical examples of nudging, such as pension schemes and tax compliance, the chapter showcases the significant impact of minor changes in choice architecture on individual decision-making.