From Good to Great: The Small Details That Elevate Your Brand
The Art of the Brand
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The Power of Small Details in Branding
This chapter explores how seemingly minor aspects, like the quality of facilities and thoughtful gestures, significantly enhance customer experiences and shape brand identity. Through various examples, it underscores the importance of paying attention to detail to create memorable interactions that foster customer loyalty. The discussion contrasts rich, personalized brand experiences with modern business trends that prioritize streamlined processes, often at the cost of meaningful customer engagement.
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