#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Decision Makers Versus End Users
I think that point arand decision makers is a is a fascinating one. At the amount of companies i see obsessing over thet bipes owners, it's often not them looking for solutions. It's potentially the end user, or potentially pepu beneath them. So i do find ye, we often over optimize towards sir people that we think are the most important. But actually there's theres sorot of people around the edges that are really involved in the decision making as well. Upsothat ir.
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