Introduction

Find the transcript and episode notes here: https://designbetterpodcast.com/p/gil-gershoni#details

October is dyslexia awareness month, and we were recently introduced to Gil Gershoni, who is on a mission to help us all recognize dyslexia as a creative superpower.

Gershoni runs an influential agency that’s been reshaping brands with the power of dyslexic design thinking for decades.

One in five people have dyslexia, and there are many other kinds of neurodivergent thinkers out there.

We hope this bonus episode opens your eyes to other modes of creative thinking. Thanks for listening.

Books & Links

• The Dyslexic Advantage
• The Bigger Picture Book of Dyslexics and the Things They Do
• Dyslexic Design Thinking Podcast

Bio

Gil Gershoni is the founder and creative director of Gershoni Creative in San Francisco and Dallas.

For more than 25 years, Gil has worked with clients like Google, Apple, Spotify, Deloitte, Patrón, San Francisco Art Institute, BBC and Nike, and he has presented at the Whitney Biennial, Sundance Film Festival, South by Southwest, Vancouver Institute of Media Arts, Contemporary Jewish Museum and San Francisco Design Week.

Gil is an advocate for the reframing of dyslexia as a hyper-ability and regularly speaks on neurodiversity’s influence on design thinking.

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