Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth
Creator Lab - interviews with entrepreneurs and startup founders
How to Allocate Your Budget to Test Channels
If you were spending a hundred thousand dollars on paid channels, how do you think about allocating budget across those channels? Do you have a rough percentage in mind that you allocate to experiments? Yes, it's anywhere between a 20 and 30 % on testing channels. And crucially, when you do test something, you need to put enough of a budget to ike give it a fair chance at showing you if it works or not,. If you're making a campaign for like, 500 dollars, you can see if people click and maybe purchase. But you're not running through the cycle of letting the platform start to optimise and learn who the right customers are.
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