Against the Odds, You Didn't Want to Write a Book?

After I wrote about you for the New York Times magazine, you were getting contacted by people who wanted you to write a book. You didn't do it for the cash because honestly, even though the deal for Freakonomics was relatively large for book deals, my half wasn't that much larger than the contracts I was already getting for other books. "I'm like, quasi-modo," he says of his role in writing Freakonomics. 'It's kind of embarrassing and degrading'