Bloomberg's Mark German and Brandon Sapienza Join the Bloomberg Show Tonight

Mark German: Is Tim Cook and Co really willing to just keep spending that cash because they got cash to burn? Brandon Sapienza: Maybe one day we'll be talking about $90 billion or $100 billion annual income from services with NFL just the beginning of that. Even the NBA doesn't want to broadcast their games to go up against Sunday games from the NFL. So I think that would be pretty, pretty big for the company.