Incentivizing Organic Growth and Avoiding Typecasting in Business Units

Is your growth strategy working consistently?

Strategy expert Ken Favaro says creating and sustaining growth isn’t rocket science. However, you do have to understand the difference between “organic” growth and “inorganic” alternatives, which come through a merger or acquisition.

Favaro is the chief strategy officer at BERA Brand Management. Formerly he was a senior partner at Booz & Company—now part of PricewaterhouseCoopers (PwC).

In this episode, he argues that it’s important to focus on creating incentives for organic growth within your organization. He also explains why you should avoid typecasting your business units as “cash cows” or “growth engines” if you want them to achieve ongoing growth.

Key episode topics include: strategy, operations and supply chain management, growth strategy.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

· Listen to the original HBR IdeaCast episode: Growth Isn’t Rocket Science (2012)

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