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Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
The Pros and Cons of Facebook Testing
The old strategy of testing using CPC and inventory based platforms is still a good way to go. But Facebook doesn't use that kind of technology, so it's not the right approach at its core. The second pain point here is that your testing campaign is seeing what lottery ticket do you want to actually install to your scaling campaign? And your test doesn't actually start until it hits that scaling campaign. So as with the charadev Well, it's a very old strategy that absolutely works.
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