Introduction

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space. 

It’s been a very busy week and there’s a lot going on, so sit back, get comfortable, and get ready for a packed episode!

They get things started with a report from Glen Allsopp, which takes a closer look at who’s ranking for affiliate queries at the moment. 

He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who’s dominating organic search for these very valuable affiliate keywords?  

But it’s not as straightforward as that! 

Jared reveals a twist to the plot that’s affecting search results, rendering the results from the dominant ranking website full of spam. 

But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened?

Is this an overcorrection by Google? Are they aware of what’s happening? Check out the episode to find out all the drama!

Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites. 

The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items.

If this trend is glaringly obvious and offers a poor experience for users, why isn’t Google doing anything about it? How did Danny Sullivan respond? 

Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more.

Moving along, but closely related, they talk about how Housefresh’s article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article!

Hear what they have to say about it!

And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason.

For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models. 

Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events.

When it’s time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he’s launching a premium Niche Pursuits community. 

His goal is to create a community where users can connect with each other, discuss what’s happening in the industry, and learn from and bounce ideas off one another.

The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out!

Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers. 

He’s earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle.

Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question.

Not only does the site sell merch, but Ahrefs says they’re getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month?

When it’s Jared’s turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year. 

That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say.

And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you’re feeling informed and inspired by today’s jam-packed episode, and we’ll see you next week for more!

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