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Yang Liu is the founder and CEO of JustWears - a direct to consumer brand on the mission to create the most comfortable underwear for men, with biodegradable natural materials. From starting in her living room and personally responding to every customer email, she has built JustWears into a multi-million pound business in just 3 years, even featured on Dragons Den with her famous phallus for your palace underwear. Previously Yang worked at venture capital firm 500Startups as an investor. She came to the UK at 23 with nothing but her broken English. She was recently awarded "Highly Commended Entrepreneur of 2019" by NatWest Asian Women of Achievement Awards and was recognised as 'Exceptional Talents" by UK Home Office.

The main thing that has made JustWears stand out is their signature pouch design which separates a man’s package from his balls. By using ventilated fabrics on the underside of this area, it provides men with more space and airflow where they need it most. Their premium Micromodal Air fabric is 50% more absorbent and breathable than cotton, drying quicker and keeping the body pleasantly cool all day long. Listen in to find out about Yang's journey to date.

Connect with Yang Liu via: LinkedIn & Instagram.

Find out more about JustWears via: website, Instagram, Facebook, Twitter and LinkedIn.

A new episode EVERY WEEK, showcasing the journeys of inspirational entrepreneurs, side hustlers and their mentors. We discuss their successes, challenges and how they overcame setbacks. Focusing mainly on what they wish they had known when starting out. The podcast aims to give aspiring entrepreneurs the confidence to Start Up and Start Now by showcasing real and relatable entrepreneurs. After all, seeing is believing!

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