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5min chapter
Building and Breaking Trust: Three Common Tactics to Watch For
Staying Solo
The Power of a Personal Brand for Building Trust
The higher the expectations, the faster the fall will happen. Trust being built in a way that speaks directly to base fears and desires is fleeting since as soon as they can't be met, trust is broken. The use of a personal brand enables celebrityontepners to take this one further by disarming us so we think of them not as a brand, but as a person. That removes a significant barrier. Much easier for us to trust a singular person than an entire brand. This type of trust, which is created under false pretences is quickly broken once the purchase is made. And guess what? The big name celebrity on tpriter brands in on lane business market know this
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode