Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Importance of Uncertainty Expertise

I've always been more inclined to overpromise and then underdeliver. I was very, very nervous that I would be doing exactly what you just said. This would feel like guru, that it would feel like empty kind of self-help. So we had to go in looking at a camera with a framework for what I thought an uncertainty expert was,. which we can go into. And then, fortunately, I went looking for some kind of backbones and substance to the project. It was a match made in a lab. They'd done 10 years of work. They had some groundbreaking scientific theories... they were looking for a real world project. He has spent a lot of time

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