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3min chapter
Jed Mahrle on email deliverability and building an outbound team from scratch
Outbound Squad
Does Sending Cold Emails Violate Gmail and Outlooks?
You want to just have your first couple emails be completely plain text. And then once you've seen a couple of opens, that's when you can start sending videos, images because for the most part, once you're in, you're in and so future emails will let you into the inbox. There's even something super technical if you use pretty much any sales engagement tool that you do this, it's called custom domain tracking. If you're using like sales off outreach or whatever, just go to your CSM, your account manager, ask to set up custom Domain Tracking.
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