#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Create Uncertainty in Your Writing
Unsure tones are much more effective than assured or informative tones. Nobody wants to be talked at when they're on the phone with someone. If you use these unsure tones, it keeps them engaged longer because they're engaged longer. There's a higher chance that they're going to understand and thusly respond to your message.
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Transcript
