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186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
Personal Injury Mastermind
The Importance of Partnering
David Walker: We have a lot of exclusivity for the very reason that with being a consumer or facing brand, we want to make sure that our consumers have multiple options of firms that they can potentially work with. He says it's all based on just around Robin rotation. Walker likes to split marketing budget to 60-40, 60% goes to digital media and 40% goes to traditional channels. But remember, leverage economies and scale to get the best prices nationwide.
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