How do you start with a tweet and turn it into an essay that turns into a book? Morgan Haussel, Malcolm Gladwell tipping point. Mark Manson The subtle art of not giving a fuck. There's this idea of what I call the content ladder So how do you size your bets bets in terms of time or money appropriately for the validation you're seeing? And then there's one other I want to share and then we can move on to start up AMAs.

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