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#205 Evil genius

UX Podcast

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What You Shouldn't Ask Your Subjects When You Do Research

Research questions are not interview questions, says Rika. She highlights the difference between Knowing what you want to find out and how to phrase it. A good research question is How do families with school age children decide how to spend money on vacations? That's what we want to know, but that's not what you ask The family when you when you find them you don't ask them. What you ask them is something like Could you walk me through your last vacation from planning? Until when you arrived back home.

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