This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Hollywood Reporter's Takeover Ad

Hollywood Reporter's audience has nothing to do with the audience of Yellow Jackets, right? This is all basically feeding the egos and really the, of the agents of the show. The equivalent by the way is when you, so many manufacturing companies would buy a billboard on the route that the CEO took from one of their distributors or one of their retail partners. And so this is the equivalent of that,. which is taking out an ad in the Hollywood Reporter so that you basically all the actors, all the directors, all the, all the people involved.

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