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13min chapter
#200 Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
The Knowledge Project with Shane Parrish
Redefining Connection: The Evolution of Concerts and Marketing
This chapter explores a legendary band's innovative concert ticketing methods that foster direct connections with fans while combating scalpers. It discusses the evolution of inbound marketing, the impact of AI on content creation, and the necessity of authenticity in an automated landscape. The conversation emphasizes the importance of community engagement and adaptable strategies in connecting with audiences amid changing technologies.
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