2min chapter

Practical Prospecting cover image

10. Cadence Strategy

Practical Prospecting

CHAPTER

How to Optimize Your Sequences

The key parts to having a sequence is I always do two or three different email threads. And going back to the story we talked about earlier, each email thread is based on one problem you solve. You just want to cycle through these problems to find the one that hits the hardest. Then obviously we'll talk about clusters and what goes into that.

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