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4min chapter
Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing
On Brand with ALF & Rory Sutherland
Strategic Brand Partnerships and Innovation
This chapter explores Samsung's strategic partnerships in major events like the Olympics, examining brand visibility and audience engagement. It also highlights the competitive edge of the Samsung Galaxy Ring, emphasizing its value proposition in the wearable technology market amidst growing subscription fatigue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode