How to Write a Book That Gets Read

In the olden days, books were like a mark of that you've made it. But now they are about getting an idea across in a way that people enjoy reading and feel is valuable. In order for your book to be an asset, it absolutely means to have a job to do for your business. It could help people understand what you do, what you're talking about. Or it might be a book that's wonderful for new recruits. And also it can increase the value of your business with royalties or partnerships. So if you spend time, money, resources, energy, heart, then it better give you a return on that investment.