Strategic Messages - What's the Difference?

Onchpner: I was just annoyed that in so many organizations, messaging is a failure point. And i realize that messaging has a huge impact. At chopad, when we built the messaging, we shared the document. We had this content an analytic so we could see how well content was doing. The content on our messaging became the most used and most shared piece of content in the history of the company within a week. So it ties everything together, and it can take an organization to the next level. That's the power of messaging. It makes pre sales less a crutch or a way to fix things,. If you start with a small organization, and there is no control