The Marketing Tactics I Used to Build & Sell a $100M Brand
Marketing Against The Grain
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Navigating Brand Building in E-Commerce
This chapter delves into the complexities of establishing a brand within the direct-to-consumer e-commerce space, emphasizing the tension between short-term marketing tactics and long-term brand development. It recounts the challenges faced by emerging brands, particularly regarding financial management and strategic decision-making in their early stages. The conversation advocates for a balanced approach to marketing, urging brands to prioritize emotional connections and brand awareness in addition to immediate revenue goals.
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