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‘Life Beyond Likes’: Isa Watson Speaks About Her Social Audio Platform, Squad

Office Hours with Spencer Rascoff

CHAPTER

How to Scale a Massive Platform

The app has three revenue models: freemium, purchases and a revamped ad model. "I actually kind of hate the word ad. I feel it feels dirty to me," he says. The company is building with intentionality; there's value in cultivating friendships that can last for years after you've left them behind.

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