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Mercado Libre: E-commerce Empire - [Business Breakdowns, EP.227]

Business Breakdowns

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Exploring Melly Plus: A Loyalty Program Evolution

This chapter examines the Melly Plus loyalty program and its transformation into a membership model akin to Amazon Prime, featuring benefits like free shipping and cashback. It also discusses the complexities of measuring the program's success on Mercado Libre's marketplace due to insufficient data, alongside projections of user adoption and its implications for customer retention.

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