The New Music Business with Ari Herstand cover image

How This Artist Manager Deepens the Fan Relationship and Prioritizes Mental Health

The New Music Business with Ari Herstand

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Navigating the Risks of Virality in Music Promotion

This chapter critiques the pursuit of virality as a goal for artists in the music industry, advocating instead for the development of lasting fan relationships. It highlights the challenges of transient fame and promotes a focus on sustainable engagement over fleeting viral success.

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