Do So, Don't Do It

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Camergelinica uses psychological research to understand leavers of persuasion and motivations. Research comes from the siops background of the company, which is usually used by militaries. The indian youth were always going to go to the poles with their families until they started a movement called 'do so' Do so means don't do it in Trinidadian English. With a arm across their arms, is the thing everyone takes away from the film.

Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.