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An Evening with Slavoj Žižek

Intelligence Squared

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The Materiality of Ideology

Why do we really buy half-roton apples who cost twice more than those wonderful genetically manipulated apples? I claim many of us do not believe it. But you know, it makes us feel warm, isn't it nice? By buying an apple, I'm doing something for the humanity also. Here is the materiality of ideology. Here we have to win. Believe me or not, I've finished. Thanks very much. Now I think it's like half an hour to pretend that we live in democracy. Absolutely. Yes, absolutely. We've got any questions, brief questions please. Hi, you're talking in front of a majority bourgeois capitalist, possibly socialist audience tonight and granted

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