The Materiality of Ideology

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Why do we really buy half-roton apples who cost twice more than those wonderful genetically manipulated apples? I claim many of us do not believe it. But you know, it makes us feel warm, isn't it nice? By buying an apple, I'm doing something for the humanity also. Here is the materiality of ideology. Here we have to win. Believe me or not, I've finished. Thanks very much. Now I think it's like half an hour to pretend that we live in democracy. Absolutely. Yes, absolutely. We've got any questions, brief questions please. Hi, you're talking in front of a majority bourgeois capitalist, possibly socialist audience tonight and granted

Radical philosopher, polymath, film star, cult icon, and author of over 30 books, Slavoj Žižek is one of the most controversial and leading contemporary public intellectuals, simultaneously acclaimed as the ‘Elvis of cultural theory’ and denounced as ‘the most dangerous philosopher in the West’. In this special lecture for Intelligence Squared from July 2011, Žižek argues that global capitalism is fast approaching its terminal crisis and that our collective responses to economic Armageddon correspond to the five stages of grief – ideological denial, explosions of anger, attempts at bargaining, followed by depression and finally acceptance of change. Referencing everything from Kafka, the "Hollywood Marxism" of Avatar, the Arab Spring and WikiLeaks, he presents a roadmap for finding a way beyond the madness.

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