Can You Use Friction to Disrupt a Habit?

Wendy says you can also use friction in the opposite direction to disrupt a habit. Think about campaigns to limit smoking. By the time the surgeon general's report came out on the dangers of smoking, people had a pretty good idea. It convinced people that they needed to stop smoking. In fact, sales of cigarettes in the u.S continued to increase into the seventies. They knew it was not good for them, but they kept doing it. Am it was only once we started modifying the environment. So warning labels on cigarette packs, m we removed vending machines. We started taxing cigarettes. All of that took huge political decision making and commitment to make it happen....