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Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

CHAPTER

The Streak Freeze Is the Best Retention Mechanic

Every day you practice your streak goes up. That was a huge mechanic for our attention in the early days, just because it gives users a reason to come back every day. What we learned over time is that this sort of streak mechanic is very punitive and demotivating. So we wanted to add more flexibility with how you can go about your streak.

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