WARC x Cannes Lions: Future of Strategy
The WARC Podcast
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The Importance of Imagination in Strategy
Rob Campbell: "It was definitely a call to action to just embed more imagination into your strategy" He says if you're absolutely don't know where to start, start with the people who are living the subcultures around your category. The third one is for the industry and the clients is kill the toxic positivity he adds.
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