Steve’s Story:

He has always been observant. This habit helped him observe the market when he was just a teenager. When he was a high school student, he analyzed how the online world was expanding with various ventures.

He founded TexZus Capital Ventures, a marketing agency, in 2004. In 2013, his company provided strategic marketing that facilitated a small startup, Nutra, to scale immensely. The company reached revenue over $20M in its first year in business.

In 2012, he founded PrimalLabs to serve people with natural health information along with supplements. It's a rapidly growing company. It was listed two times on the Inc 5000s fastest growing companies list.

In 2013, he co-founded Ultimate Survival Strategies. It is a business that aids its customers in handling the following 5 pillars of survival: defense, food, power, shelter, and water. In 2016, he started a brewing company. To say Steve is a serial entrepreneur is an understatement! Here are some takeaways from the interview with Steve.

Start analyzing earlier:

He not only started analyzing businesses early but also started working early, as a student. He graduated in 2002 and already had a few years experience working online. When he graduated, he immediately had job offers.

Make life predictable by controlling what you do:

According to him, it makes life easier when you make your purpose and passion your career. Founding a company may be an easy task but running it successfully requires a lot of work in the right direction. "Don’t be so serious" and "don’t be so impatient." Those were the words he often heard growing up from well-meaning family and friends. But as any entrepreneur knows, his focus and a sense of urgency are what ultimately pushed his goals forward.

His business big three rules are:

1. Do what you say you are going to do

2. Add value and build something that matters

3. You can’t lose by being generous

Steve is the perfect example of how to get results if your WHY is "Right Way."

References:

https://whyinstitute.com/

https://primallabs.com

https://www.linkedin.com/in/steve-gray-2a9b447/

https://shows.pippa.io/beyond-your-why/5b9eb0f7f1badce55455de00

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