How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals
Elevate Medical Affairs Podcast Channel
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How to Measure the Impact of COVID on Medical Communications
Salva: The digitization that we've seen during COVID presents two tangible opportunities. Customer engagement with these digital channels is often much more granular, it's more personalized and it's much more measurable. Garf: Change will still be slow, but perhaps the acceleration of digitization brought on by the pandemic is an opportunity to make this transition to a customer-centric medical affairs model stick.
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