6min chapter

The Vergecast cover image

Into It: The Conversation We’re NOT Having About AI

The Vergecast

CHAPTER

The AI Search Revolution

This chapter discusses the shift from traditional Google search to AI-driven functionalities, emphasizing the impact on user experience and Google's advertising-based business model. It also explores the challenges and hesitations of major tech companies in adopting AI, alongside the potential for smaller disruptors to challenge established giants.

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