2min chapter

Masters of Scale cover image

Bonus: Five secrets to keeping your best employees

Masters of Scale

CHAPTER

Two Ways to Lead Effectively in Uncertain Times

Authentic leadership is a powerful tool, and its exactly what a team needs in this moment of transition. During the pandemic leaders across nearly every industry saw how strongly employees respond to truth and transparency. Show your team trust by giving them space. Customers want to be able to trust the products they buy. Businesses need to insure that theirs is the trusted brand behind the scenes.

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