The Evolution of Pickup Artists

There's this whole like underground, it's not so underground anymore, but these guys who are dedicated to learning about mating intelligence. They seem to use evolutionary psychology to back up their approaches. Is there anything I mean, is there any truth to what they say or are they playing a different game that you refer to Guglin? Does this pickup artist stuff work? Scott, I know you studied this aspect a bit. Why don't you maybe take a crack at it?