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The Power of Truth
Hestia is the cigarette brand who we work with and they're really cool you know they're trying to make natural cigarettes, kind of like American spirit. So, there's this phrase in the pro Anna community which is like anorexic like young women. Nothing tastes as good as skinny feels. And so, Hestia just for us was the perfect brand, because it's just like oh it's so many opportunities.