3min chapter

Marketing Against The Grain cover image

Growing Your Brand Through Inbound Media with Patrick Campbell

Marketing Against The Grain

CHAPTER

The Biggest Winds

Pundit: We were so focused on view count that it was, like, it drove us into places that didn't make sense. One of the big losses, i would say, we fixated too much on view count. And then as soon as we separated out, ok, there's stuff that we do want for views. These are pure brand plays. I think if i did it all over again, we'd start with those shows and then do more of a top of the funnel show.

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