Right Now is The Easiest Time For You to Remove Friction In Your Business
The GaryVee Audio Experience
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Understanding the Complexity of Measuring Content ROI
This chapter explores the challenges of quantifying the return on investment (ROI) for content in business, emphasizing the contrast between measurable sales and the elusive nature of brand building. It argues that traditional metrics often overlook the emotional and personal elements that contribute to brand loyalty and recognition.
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