The Panel cover image

Should we be outsourcing customer support to AI chatbots?

The Panel

00:00

The Shifting Landscape of Marketing in SaaS

This chapter explores the changing dynamics of marketing for SaaS companies, focusing on the transition from conventional methods like SEO and costly ads to sponsoring content creators. The discussion highlights successful examples of creators and podcasts that leverage sponsorships, showcasing the effectiveness of this new marketing strategy.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app